Arman Jaweed

About Me

The Playbook

I'm a brand partnerships and marketing professional based in Chicago. I build the kind of relationships that make brands matter — in arenas, on screens, at festivals, and everywhere culture moves.

My foundation is in sports. At rEvolution, I managed Continental Tire's MLS Creator Network, contributed to pitches for Qatar Airways, EA CFB26 × Discover, and NetApp × NFL. But corporate partnerships is a function, not a vertical — and my skills translate anywhere brands need to activate, tell stories, and connect with audiences.

Entertainment, music, film, streaming, gaming — these industries run on the same partnership infrastructure as sports. Sponsor integration, creator ecosystems, brand activation, campaign reporting. That's the work I do, and the only thing that changes is the logo on the jersey.

I hold a B.A. in Sports Communication from DePaul University and am currently pursuing an MBA in Business Administration at Louisiana State University Shreveport, with a concentration in marketing strategy, graduating December 2026.

Chicago Open to Relocation Sports Entertainment Music & Live Events Film & Streaming Gaming B.A. Sports Communication — DePaul MBA Candidate — LSUS Dec '26 Agency Trained

rEvolution

Creative Strategy Intern

2024 – 2025

Managed Continental Tire's MLS Creator Network. Contributed to Qatar Airways FIFA WC pitch, EA CFB26 × Discover, and NetApp × NFL activations.

DePaul Athletics

Marketing Student Assistant

2023 – 2025

In-venue gameday activations, brand partner execution, and sponsor deliverable coordination at the college athletics level.

Braves Vision

Content Specialist

2020 – 2022

Live professional sports content production with the Atlanta Braves organization.

Self-Employed

Content Creator

2020 – 2025

Built and grew two TikTok accounts to 1M+ views across sports and culture content. Demonstrated platform fluency, audience development, and organic storytelling across TikTok and YouTube.

Areas of Expertise

What I Bring

These skills don't belong to one industry. Whether the stage is a stadium, a festival, a film set, or a streaming platform — the playbook travels.

🎯

Brand Strategy

Developing partnership frameworks and activation concepts that align brand objectives with audience engagement — from pitch deck to execution.

Sponsorship Activation Brand Positioning Pitch Development

📊

Analytics

Gathering, interpreting, and acting on data — social listening, audience insights, trend analysis, and platform metrics. Using tools like Talkwalker and Sprinklr to surface what's resonating, what's not, and why it matters for a brand's next move.

Talkwalker Sprinklr Google Analytics Campaign Reporting

🎨

Creative

Concept development, visual storytelling, and creative production — building decks and campaigns that communicate brand value with clarity and impact.

Canva Adobe Creative Suite Gamma Runway ML

🤝

Creator & Influencer Management

End-to-end creator network management — vetting, contracting, content delivery tracking, and performance evaluation across sports and lifestyle verticals.

Creator Vetting Network Management Deliverable Tracking Later

📱

Content

Cross-platform content strategy and production with 1M+ views on TikTok. Platform-native storytelling across TikTok, YouTube, and Instagram for sports and culture audiences.

TikTok YouTube Instagram Audience Development

⚡

Partnership Activation

On-site and in-venue brand partner execution at the collegiate and professional level — coordinating sponsor assets, fan engagement programs, and gameday touchpoints.

Event Activation Sponsor Coordination Fan Engagement Gameday Ops

🎪

Live Events

End-to-end event setup, logistics planning, and on-site execution at the collegiate athletics level — coordinating gameday environments, sponsor assets, and fan-facing activations.

Event Setup Logistics Planning On-Site Coordination Gameday Operations

📋

Campaign Reporting

Turning data into deliverables. Building post-campaign recaps, proof of execution decks, and ROI summaries that give brand partners a clear picture of what their investment produced — and what it means for what comes next.

ROI Analysis Performance Recaps Proof of Execution KPI Reporting Data Storytelling

🤝

Client Relations

Building and maintaining trust with brand partners, agency clients, and stakeholders — from first pitch to post-campaign recap. Comfortable in client-facing presentations, managing expectations, and keeping partners informed and invested throughout the activation lifecycle.

Partner Communication Relationship Development Client Presentations Stakeholder Management Account Servicing

Tools & Platforms

Tech Stack

The platforms and tools I work with across strategy, analytics, creative, and production.

Social & Campaign Management

Sprinklr Later HubSpot Meta Business Suite LinkedIn Campaign Manager Meta Ads Manager Instagram Creator Studio YouTube Studio TikTok Ads Manager Mailchimp

Data & Analytics

Talkwalker Sprinklr Google Analytics YouGov Brandwatch Statista Nielsen SEO & Metadata Optimization TikTok Insights YouTube Studio Instagram Creator Studio

Creative Tools

Adobe Photoshop Adobe Premiere Pro After Effects Adobe Lightroom Final Cut Pro CapCut Descript Opus Clip Figma Canva Gamma Runway ML

AI & Productivity

Claude ChatGPT Perplexity Adobe Firefly DALL-E Notion AI Zapier

Productivity & Collaboration

Microsoft Office 365 Google Workspace Notion Slack Zoom Dropbox Salesforce

Research & Insights

Talkwalker YouGov Statista Nielsen Brandwatch Google Analytics Reddit Perplexity SEO & Metadata Optimization

Selected Work

Projects

Click any project to open the full deck or document.

Agency · Campaign

American Family Insurance × Jordan Love

Jordan Love TVC & Social Campaign

Team-developed TVC and social campaign for American Family Insurance featuring Jordan Love — responsible for conceptualization, planning, and pitch delivery covering creative strategy, talent integration, and multi-platform activation.

Agency · RFP

rEvolution × NBC Peacock

NBC Peacock × Fanatics Fest RFP Response

Team-developed RFP response for NBC Peacock's Fanatics Fest activation — responsible for conceptualization, planning, and pitch delivery covering brand integration, fan engagement strategy, and partnership framework.

Agency · RFP

rEvolution × NASCAR

NASCAR Chicago Race RFP Response

Team-developed RFP response for the NASCAR Chicago Street Race — responsible for conceptualization, planning, and pitch delivery covering activation strategy, brand integration, and partnership framework.

Agency · Analytics

Continental Tire × MLS

Creator Network Q2 Performance Report

Creator identification and network-building strategy for Continental Tire's MLS Creator Network — covering talent vetting criteria, audience alignment, and partnership framework.

Creator Strategy

rEvolution

Creator Networks Strategy Presentation

A comprehensive framework for building and managing branded creator networks in sports — covering vetting criteria, content formats, and performance benchmarks.

Global Partnership

Qatar Airways × FIFA

FIFA World Cup Activation Strategy

Contributed to global sponsorship activation research and pitch strategy for Qatar Airways' FIFA World Cup partnership — one of the sport's largest brand relationships.

Agency Pitch

EA × Discover × Big Ten

EA CFB26 Integrated Partnership Pitch

Developed pitch strategy for a multi-brand integration spanning EA Sports College Football 26, Discover Financial, and the Big Ten Conference.

NFL · B2B Sponsorship

NetApp × NFL

NFL Sponsorship Activation Strategy

Activation planning for NetApp's NFL sponsorship — translating a B2B technology brand into compelling fan-facing and partner-facing experiences within the NFL ecosystem.

Corporate Partnerships

Chicago Sky × FanDuel

Corporate Partnership Pitch Deck

Developed and presented a corporate partnerships pitch to the Chicago Sky VP of Corporate Partnerships — covering brand alignment, activation concepts, and revenue framework.

Research · Strategy

Academic Research

Gen Z Audience & Strategy Deck

Research-driven strategic analysis of Gen Z sports consumption habits, platform behavior, and implications for brand partnership and content strategy.

Freelance · Sponsorship

Intersport × Village of Rosemont

Sponsor Prospecting Report

Freelance sponsorship prospecting project for the Village of Rosemont, IL — identifying and evaluating potential corporate partners aligned with the city's events, venues, and community initiatives.

Partnership · Proposal

Chicago Marathon · DePaul University

Chicago Marathon Partnership Proposal

Team-developed corporate partnership proposal for the Chicago Marathon — responsible for conceptualization, planning, and pitch delivery. Covers sponsorship structure, brand activation, and partner value framework.

PR · Campaign

Fox Sports

Flippin Bats PR Campaign Proposal

Team-developed PR campaign proposal for Fox Sports — responsible for conceptualization, campaign planning, and pitch delivery. Covers brand strategy, media outreach, and activation framework.

Campaign · Design

NBC Sports × US Open

US Open Campaign Playbook

Designed the deck and contributed to campaign planning for NBC Sports' US Open activation — covering creative strategy, brand integration, and campaign execution framework.

Content · Creator

TikTok · 1M+ Views

Content Creation — @312.mani & @ddtmani

1M+ views across two TikTok accounts. Sports and culture-focused content demonstrating platform fluency, audience-building, and organic storytelling — the same instincts that drive creator network strategy.

@312.mani → @ddtmani →

The Playbook

What I Bring

Tech Stack

Projects

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Arman
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